What is A-Beauty?

No one does natural beauty quite like Australians. After all, we have coral reefs in our backyard, grew up with sand in our hair, and water at our feet.

A-Beauty has been coined the emerging trend that’s making waves within the beauty world. It’s garnered global attention; tilting heads as it incorporates a less-is-more approach to skincare while celebrating all things Australian.

Following the trail that K-Beauty has cemented within the industry, A-Beauty similarly sets the spotlight on the importance of a refined skincare regime, though ditches K-Beauty’s renowned multi-step in favor of an easier routine. Instead, A-Beauty takes the Down Under mentality. Taking cues from Australian surroundings, it stays laid back and uses natural ingredients, formulated from our very own flora and fauna.

Since bellabox’s foundation in 2011, the beauty service has made its mark by way of a little blue box across the Australian beauty scene. A-Beauty by bellabox sees Australia’s largest subscription box join forces with a lineup of iconic, homegrown staples; bringing the best of Aussie beauty to the USA for the very first time.

American beauties can now experience the trend that’s been endorsed by Vogue, Elle, Glamour, and Grazia. Expect eight beauty and skincare essentials to get you glowing and beach-ready; boasting over $160 worth of goodies for just $49.99 USD.

La'Bang Body, Sand & Sky and Grown Alchemist are among the many Australian powerhouses to feature in this exciting new box, and it’s all yours to shop now.

Be on your way to a sunkissed, glowing, healthy, fabulous you. You little beauty.



About bellabox

bellabox is a Melbourne-based beauty box service delivering a selection of beauty essentials across Australia and New Zealand (and now to our friends in the USA). A subscriber base of 25,000 makes us Australia’s largest sampling service; designed to bring beauty lovers a taste of everything that’s trending, in the comfort of their own home. From cult favourites to everyday staples to local heroes, bellabox members are treated to a varying offering of samples, based on personalised data.

Each box is specially curated to feature five or more beauty goods, spanning makeup, skincare, fragrance, bath products and more.

The brand has seen an archive of successful partnerships including Vogue, GQ, Good Magazine and Sharon Farrell and are excited to land in the USA with the limited edition A-Beauty box. After all, good things come in small packages.